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Researched and Proven

How do we select resources for our Members?

As a dentist and business owner, you have a lot to manage. We understand that finding resources from companies you can trust is half the battle. With the ADA Member Advantage endorsed providers, you can make your choice with confidence, knowing these products have been fully researched and vetted by our staff and a board of volunteer dentists. We continually evaluate our providers against five key criteria. You can be certain that every company endorsed by ADA Member Advantage:

  • Solves a proven member need.
    We're listening to your needs, and we will only pursue endorsements that are of interest to a significant portion of our members. We listen to our members through regular surveys and focus groups in addition to your feedback through letters, calls and emails.

  • Is an industry leader.
    For each product we complete a thorough industry scan and then select only the best-in-class products and companies for further review. The due diligence process includes financial reviews and site visits, and each company must have a long successful track record of working with dentists.

  • Holds a higher service standard.
    The companies we select deliver the highest quality customer support our Members expect and deserve, with our staff acting as your advocate. And your voice counts. We track every phone call with questions and concerns and take each comment and concern into account when managing the program.

  • Offers ADA Members preferred pricing.
    Because you are a part of a 158,000 member association, valuable discounts are available on everything from amalgam recovery systems to credit cards.

  • Supports the ADA's mission.
    Like the ADA, the companies we select are committed to helping dentists maintain a positive and productive practice environment.